Facebook marketing statistics

There are over 60 million active business Pages

But only 5 million of those businesses pay to be ‘active advertisers’

Although 75% of brands will pay to promote posts

Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015

78% of Facebook advertising revenue comes from mobile ads

adding a CTA button can lift click-through-rate by 2.85 times

In 2015, Facebook’s average advertising revenue per user was US$11.96

49% of users like a Facebook page to support a brand they like