Social Media

Facebook marketing statistics

There are over 60 million active business Pages

But only 5 million of those businesses pay to be ‘active advertisers’

Although 75% of brands will pay to promote posts

Facebook claimed 19% of the $70 billion spent on mobile advertising worldwide in 2015

78% of Facebook advertising revenue comes from mobile ads

adding a CTA button can lift click-through-rate by 2.85 times

In 2015, Facebook’s average advertising revenue per user was US$11.96

49% of users like a Facebook page to support a brand they like

Cyber Security Stats

The Current state of security

95% of breached records came from only three industries in 2016
There is a hacker attack every 39 seconds, yes even right now.
43% of cyber attacks target small business, Are you protected?
The average cost of a data breach in 2020 will exceed $150 million
Since 2013 there are 3,809,448 records stolen from breaches every day
Over 75% of health care industry has been infected with malware over last year
Large-scale DDoS attacks increase in size by 500%.

The above stats are a reflection of having analytics, Cybersecurity and social Media work in harmony